Post 1: Welcome to The Field Guide
In this edition of The Field Guide: our full Black Friday / Cyber Monday schedule (no gatekeeping here), this week’s top-selling candle with insight from our founder, Steve, and a cocktail pairing recipe for your weekend grocery list. Cheers, and happy reading.
Howdy, and welcome to The Field Guide! If you’re new around here, a warm welcome from all of us in Nashville; if you’ve been around Ranger Station for a while, thank you! You may remember our Weekend Field Guide emails - a series of roundups featuring our picks of art, culture, and all the stuff we’d want someone to tell us about. Now, we’re excited to introduce you to the new-and-improved version: a curated blog for your pioneering spirit, which we’re simply calling The Field Guide.
Here you’ll find not only brand pieces, in-depth product spotlights, and how-to’s, but also notes from our founder Steve + our team, guest posts from friends of the brand, and some of the same shared interest features that made the Weekend Field Guide what it was.
OUR #1-SELLING CANDLE TWO WEEKS IN A ROW
In honor of our Holiday Collection that launched this week, here’s a product spotlight (and a recipe to match) on our highly-acclaimed Cowboy Christmas candle - it’s been amazing to see how y’all have embraced it already! Here's a look behind the scenes on Steve's inspiration for our newest holiday scent:
"With Cowboy Christmas, my goal was simple. I wanted to create the feeling of a Christmas spent in a log home on the frontier with a roaring fire in the hearth. And I wanted to do it while focusing on one of the oldest known scent raw materials of the Christmas season... Frankincense. This incense resin provides a smokiness that is warm, but not overpowering. Paired with Montana Juniper, Amber, and oak/whiskey notes, you will find yourself back in time, sitting by the fire, your horse tethered in the barn after a hard days work, and a whiskey in your hand. Stay warm out there!"
FOR YOUR WEEKEND GROCERY LIST: THE ‘OLD PAL’ COCKTAIL
See below for Steve's choice of cocktail to enjoy alongside Cowboy Christmas; a perfect drink for that log cabin Christmas you've always dreamed about.
Finally, we're going to wrap up with a look ahead at this month's marketing calendar so you can plan ahead and get your holiday shopping done early - no gatekeeping here.
Talk soon - cheers!